Lwnawy

Articles & Insights

Analytical marketing articles for business owners in Egypt and the Arab region. Prepared by: Lwnawy Platform.

A bustling city street viewed through a phone screen, symbolizing digital presence.
Why Your Digital Presence is a Survival Condition for Your Business
In today's market, your presence on digital platforms is no longer a luxury—it's a competitive requirement for survival and growth.
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A person's hand holding a smartphone with a sleek app interface.
Mobile-First: Why a Mobile-First Strategy is Essential for Your Business in Egypt
With the rising rate of mobile shopping and browsing in Egypt, a Mobile-First strategy is not a luxury, it's a necessity for growth.
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An abstract representation of an AI brain with marketing icons.
AI in Marketing: How to Benefit from it as a Factory Owner or Merchant
AI is not a substitute for human intelligence, but a powerful multiplier of its capabilities, allowing you to achieve more with less effort.
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A product moving from a factory assembly line to a branded package.
From Factory to Brand: A Practical Guide to Building a Scalable Local Brand
Transforming from a production-focused factory to a value-driven brand requires conscious planning, storytelling, and strategic marketing.
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A stylized funnel showing customers moving from awareness to purchase.
The Sales Funnel: Building a Conversion Channel that Links Visits to Purchases
A leaky sales funnel loses money. Learn how to design a streamlined funnel that converts interested visitors into loyal customers.
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